Communicating Events and Issues

At The White House Project, it is very important to educate the community about relevant issues and events. I believe that this communication process allows the non-profit organization to express the importance of their organization to their community. Since I started working at The White House Project, they have been preparing to educate the community about Women’s History. Women’s History month is in March, which happens to be this month and a very important holiday to The White House Project; an organization whose focus is to advance women in the political world of today. The White House Project has been preparing facts about Women’s History and plans to put a new fact everyday on their facebook and twitter site. These two social networking sites is one of their main mediums for communicating to the community. This is where they post facts about current issues/holidays, like Women’s History Month, and also announce events, like political activities around the city. I believe that this message is communicated well with respect to how it is communicated. It is communicated in a very professional manner, uses correct grammar, and gives one a positive perspective of the organization if they have never heard of it. On that note, I do believe that the only down side to their communication is the fact that their main medium is their social networking sites. I think that the downside to this is that only their “fans” receive their informational postings. This method is not very effective at expanding their “following” or “fans”, and if the word of this organization’s cause is not spread, it is possible that their objective takes longer to accomplish. The book discusses the fact that in communication, meanings are created through human interaction with symbols. I believe that if they expand their message to different mediums, their word will get out more effectively. Once this happens, I think that more people will attend their events and be aware of their relevant issues. If they in essence “brand” these events and issues with their organization, people may become more aware through the communication process of human interaction with symbols. I think that this lesson in the book about communication itself, can be very helpful as well as beneficial to The White House Project.

To learn more about events and issues pertaining to THe White House Project, go to TheWhiteHouseProject.Org